
My fiancée is a sports fanatic. He’s got a burning passion for basketball but every other sport that would involve some extreme adrenaline rush is right up his alley too. Now I’m not saying I keep active just to keep up with him but what I am saying is I do genuinely love some sports, especially those that the athletes can be fashionable with; and among all the sports there are, I would have to say gymnastics, ice skating and water ballet/synchronised swimming have the most attractive outfits.
But since those aren’t exactly common recreational sports that your average Joe and Jane indulge in on a daily basis, we’re pretty much left with the next best thing -swimming or more accurately beachside/poolside lounging , a sport (if you can call it that)which celebrities seem to excel in.
And with the number of swimsuits they pack for each holiday trip, I can’t help but wonder how many among those are actually eco-friendly creations from the following Aaron Chang.
Aaron Chang is a legendary action sports photographer and avid surfer who has always placed the environment and nature at the forefront of his values. His company, Aaron Chang International (ACI) launched its first environmentally friendly collection for Spring 2008, making it a brand that is committed to protecting the natural environment and works towards a more sustainable future. Aaron Chang International ‘s (ACI)environmental focus is a company-wide initiative that impacts all aspects of the business from design to production to marketing.
Taking the green lead, ACI's revolutionary approach to making their apparels an environmentally friendly one is to incorporate recycled and organic fabrics into its swimwear and lifestyle collections. Sourcing and using eco-friendly raw materials such as recycled polyester yarns made from materials such as plastic soda bottles, the company is actually helping to reduce unnecessary waste from reaching the landfills and encouraging the use of the world's most sophisticated technology for chemical recycling.
This recycling technology actually enables the purification of post consumer plastic into pure polyester raw material and all without the need to spill an unnecessary drop of oil.
Launched for the first time in Spring 2008 (latest collection is for Summer 2008), Aaron Chang offers a rich and colourful eco-friendly swimwear collection that includes swimsuits, sundresses, t-shirts, rashguards and boardshorts.
An Aaron Chang eco-bikini is definitely on my wish list!